MY COACHING intention & impact








Running a business is supposed to be freeing—an expression of your creativity, a way to live on your own terms. But let's face it, the reality often feels like juggling a hundred responsibilities: managing a business, caring for family, nurturing relationships, and somehow, still trying to find time for yourself. It’s exhausting, and it leaves you with barely any energy to enjoy the life you’ve worked so hard to create.

I understand this deeply because I've lived it. After years of giving all my energy to my business, my clients, and my community, I found myself constantly on the brink of burnout. I was doing everything, yet it felt like I was missing everything that mattered most. That’s when I made a shift—a commitment to redesign how I worked and lived.

Now, I guide women entrepreneurs to do the same. My coaching is about helping you reclaim your energy, reconnect with what truly matters, and realign your business so it serves your life, not the other way around. Imagine running your business in a way that feels less like a hustle and more like an authentic extension of yourself—where your strengths shine, your time is yours again, and your work becomes a source of vitality, not depletion.

Think of my approach as having a supportive partner who sees the big picture and helps you adjust the details—together, we fine-tune what isn’t working, amplify what is, and clear the space for you to thrive. I’m not here to pile on more tasks or push you harder. Instead, I’m here to help you build a business that brings ease, fulfillment, and, yes, real success—because a thriving life is the key to a thriving business.

If you’re ready to make a shift, let’s talk. You deserve a business that fuels you, lets you be present for what matters, and gives you the space to actually enjoy the life you’ve built.

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"Maker to Market" is your
step-by-step guide to retail success, packed with over
15 years of product development, wholesale, e-commerce, buying,
& marketing expertise, offering proven strategies and essential tools to turn your independent brand into a retail success.

Maker-to-market
the retail playbook

"Off The Grid" is a self-paced course that helps you harness your unique strengths, values, and inner genius to create a tailored business strategy.
By applying these personal insights you’ll build a sustainable and vibrant business that thrives without sacrificing your
priorities and well-being. 

Off The Grid Method -
Signature Course

If you're ready to scale your business strategically while ensuring it supports your personal life, my 1:1 coaching will guide you to build success that aligns with your goals and lifestyle, creating sustainable growth that feels authentic and balanced.

1:1
Executive coaching

My online courses & services help you to grow with the season of life you're in

Coaching & Programs

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Launching Nov.

Email to Inquire

Photographing your moments in San Francisco, California

Sofi Madison