I'm Sofi

For twenty years, I’ve helped businesses become places people love.

It started with Olives & Grace, my award-winning concept shop in Boston, then grew into building community for private memberships and boutique hotels, and serving as relationship concierge for brands like Nike, AMEX, and Microsoft. Plus a seat on air with NESN, championing founders doing it right.

Now I bring that same eye to founders directly. I reignite the magic of what you’re sitting on, cut what’s diluting it, and build the strategy that gets the right people paying attention.

It’s all the same work: human connection on purpose.

For twenty years, I've built it from the inside
and spotlighted it from the outside.

It started with Olives & Grace in Boston,
the concept shop I ran for fifteen years that was really a community of emerging brands.
Since then, I've designed member-to-member connection inside private memberships for
7- and 9-figure female founders, built neighborhood-wide connection through
South End Local, shaped guest-to-city connection for boutique hotels, and created connection moments at scale for Nike, Microsoft, and IDEO.

I'm an on-air personality for NESN's Let's Meet Boston where I shine light on founders doing it right. Each project a different shape of the same work: human connection on purpose.