WHAT TO EXPECT:

One hour, one-on-one, on Zoom.

We get specific: what’s selling, what’s stuck, and where your biggest opportunities are this season.

Within 3 days, your Holiday Strategy Deck lands in your inbox: a content framework, a PR and visibility plan, and a week-by-week holiday countdown.

Think: no more guessing what to post or pitch, and more people through your door.

Whether you're running a shop, a membership,
or a cult-loved brand, the emphasis is the same: community-first, built with intention.

You don’t need a rebrand, but you could use a
right-hand who can see what’s off, fix what’s loose, and bring your business back into rhythm.

I help you tighten your systems, refine your experience, and tune your strategy so everything you’ve poured into your brand lands with your community.



  • Retailers and Concept Shops

  • Boutique Hotels & Hospitality Teams

  • Emerging brands

MY APPROACH

DESIGNED FOR:


Brand + Community

  • Brand building + sensory storytelling
  • Foot traffic + community loyalty


Revenue + Growth

  • Seasonal revenue planning
  • Corporate gifting + new channels
  • Pricing + profitability


Leadership + Operations

  • Team leadership
  • Streamlined operations
  • Forecasting + blind-spot catching


Creative + Digital

  • Social media that actually feels good
  • Founder visibility + content direction

WHAT'S COVERED

Photographing your moments in San Francisco, California

Sofi Madison