SOFI MADISON
I live by the ocean, where most days start at 5AM (by choice, this time) with sandy feet, cold plunges, and two little boys who
keep it moving.
I’m a founder, a wife, a mother, and someone who’s learning to move slower while gaining momentum. These days, success looks like presence, creative freedom, and being in bed by 9, book in hand, recharging for whatever comes next.
II live by the ocean, where most days start at 5AM (by choice, this time) with sandy feet, cold plunges, and two little boys who keep it moving.
I’m a founder, a wife, a mother, and someone who’s learning to move slower while gaining momentum. These days, success looks like presence, creative freedom, and being in bed by 9, book in hand,
recharging for whatever comes next.
I was raised by a single mom who didn’t have the luxury of slowing down. She showed me strength, sacrifice, and how to keep going no matter what.
For years, I did just that, too. I built a nationally recognized retail brand. I created space for makers, designers, partners, and neighbors to connect. Community was my currency and it fueled me, fully.
But something shifted. I became a mother. And I realized I didn’t want to just build connection anymore. I wanted to live it.
That meant shrinking my world down.
Putting my family at the center. Living by the ocean. Working in a way that honored my energy, not just my ambition. And it meant redefining what success looks like. Not louder, not faster. But clearer. More grounded. Human.
I’ve come to realize that my greatest purpose is human connection, with my family, with my clients and team, with the librarian I see every week, and with myself.
A reminder that presence isn’t something you earn after work, it’s something you practice before it. Because when I’m connected to myself, I listen better. To my kids. My clients. My intuition. I catch things
I used to miss. And I create from a place of emotional intelligence, clarity, and depth.
After 15 years supporting 6, 7, and 8-figure founders behind the scenes, this is my first forward-facing build. And I want to take you with me.
Whether you’re just launching or scaling you're with strategy, my work now is about helping women create sustainable, soulful businesses without losing themselves in the process.
A mindfulness-based approach to business isn’t a trend. It’s what creates longevity. It’s what makes your success feel good.
And it’s how we get back to building lives, and companies, that actually reflect who we are.