Community builder and founder behind
Olives & Grace (award-winning retail),
Retail Therapy (modern retailer and brand consulting), and Hats Off, a ritual-first platform helping founders and creatives stay
grounded  as they grow.

Founder of Retail Therapy,
The Gift Box Studio, and Olives & Grace, a shop that put emerging brands and community-oriented retail on the map.

Everything I build lives under
Hats Off, a ritual-first approach to entrepreneurship that preserves creativity by centering presence.

 I'm Sofi

 I'm Sofi

After fifteen years of building celebrated brands, spaces, and communities, one truth is clear: human connection is the currency everything else banks on

That’s the throughline in all of it.

Connection doesn’t just guide the work,
it is the work.

That’s the throughline in all of it.

Connection doesn’t just guide the work,
it is the work.

A guided playbook for building your own gift box brand, whether you’re a retailer, product-based founder, or creative entrepreneur. The GB Studio gives you everything you need: from concept and curation to pricing, packaging, and landing your first corporate client in under 30 days.

The Gift Box Shop:
the Scalable Retail playbook  

For independent retailers, emerging product brands, and brick-and-mortar founders looking to refine, rework, or scale with clarity. You’ll choose from a 6-session intensive or focused strategy calls designed to make your business sharper, smoother, and more aligned.

Retail Therapy:
Consulting for Modern Shops and emerging Brands

With over a decade of experience,
I’ve worked with first-time entrepreneurs to 8-figure founders, blending strategy with nervous system care. This is consulting that can also include nervous system regulation, to help you stay clear, creative, and connected to the work, without losing the human behind it.

Hats Off:
1:1 Grounded Founder support


Ways to
Work Together

RETAIL THERAPY

THE
GIFT BOX SHOP

HATS OFF

LET'S CONNECT

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Press & Partnerships

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Press & Partners

"I was a consulting client of Sofi's and cannot say enough about her, both as a human and in a business capacity. She's a safe space to land and helped me strategize various business initiatives I was considering. She's an absolute expert at balancing the human with the business, and has given me so much wonderful perspective"

-Jamie G

Words from clients

"Sofi listened past the surface to identify exactly what I want to achieve.  Her intuition, clever ingenuity, and broad knowledge of the current entrepreneurial landscape are invaluable assets"
 
-Carrie E.

"My whole energy just feels
 like a forcefield recharged by Sofi's incredible support, encouragement, and validation"


-Lindsay B.

"Sofi cultivates curiosity and harnesses potential like no other coach with whom I've worked with. She is highly intuitive and quickly builds rapport with clients and groups. Sofi will elevate your work with integrity and balance and always with you at the center" 

-Courtney J.

Photographing your moments in San Francisco, California

Sofi Madison