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Community builder and founder behind
Olives & Grace (award-winning retail),
Retail Therapy (modern retailer and brand consulting), and Hats Off, a ritual-first platform helping founders and creatives stay
grounded
 as they grow.

Community builder and
founder behind Olives & Grace
(award-winning retail),
Retail Therapy (modern retailer and brand consulting), and
Hats Off, a ritual-first platform helping founders and creatives stay grounded as they grow.

 I'm Sofi

 I'm Sofi

After fifteen years of building brands, spaces, and communities, one truth is clear: human connection is the currency everything else banks on

The common thread of my work isn’t just entrepreneurship, it’s commitment to  the unseen: the emotional scaffolding of a good idea, the rituals that sustain creativity, and the culture that turns customers into community. I build systems and strategies that nourish the people behind the brands, not just the brands themselves.

"I was a consulting client of Sofi's and cannot say enough about her, both as a human and in a business capacity. She's a safe space to land and helped me strategize various business initiatives I was considering. She's an absolute expert at balancing the human with the business, and has given me so much wonderful perspective"

-Jamie G

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"Sofi listened past the surface to identify exactly what I want to achieve.  Her intuition, clever ingenuity, and broad knowledge of the current entrepreneurial landscape are invaluable assets"
 
-Carrie E.

"My whole energy just feels like a forcefield recharged by Sofi's incredible support, encouragement, and validation. Thank you for
 that incredible gift" 

-Lindsay B.

"Sofi cultivates curiosity and hardnesses potential like no other coach with whom I've worked or trained. She is highly intuitive and quickly builds rapport with clients and groups. Sofi will elevate your work with integrity and balance and always with
 you at the center" 

-Courtney J.

Photographing your moments in San Francisco, California

Sofi Madison